Branding of Tourist Destinations

Theoretical and Empirical Insights

Inbunden, Engelska, 2018

Av Mark Anthony Camilleri, Malta) Camilleri, Mark Anthony (University of Malta

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The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understandingof different tourism products, marketing strategies and destination branding tactics,as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empiricalstudies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

Produktinformation

Utgivningsdatum2018-12-04
Mått152 x 229 x 18 mm
Vikt498 g
FormatInbunden
SpråkEngelska
Antal sidor264
FörlagEmerald Publishing Limited
ISBN9781787693746

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Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.

PrefaceChapter 1. The Marketing Environment of TouristDestinations; Mark Anthony CamilleriChapter 2. Branding Places and Tourist Destinations: A Conceptualization and Review; Chung-ShingChan and Lawal MarafaChapter 3. A Stakeholder Approach for Destination ManagementOrganizations; JeremyFairleyChapter 4. Destination Branding through multisensory experiences: Case Studies from Sweden; Clarinda RodriguesChapter 5. TheDevelopment of the Agritourism Sector in Campania, Italy; Veronica DiCaprio, Valentina Della Corte and Peter WiltshierChapter 6. Using the Destination’sHeritage, Language, Lifestyle and "Made in Italy” as aTourism Development Model; Kamel Ben Youssef, Giuseppe Giaccardi and Martha FrielChapter 7. The Consumer-Based Brand Equity from MusicEvents: Two Case Studies from Portugal; Gisela Alves, Arnaldo Coelho andVítor RoqueChapter 8. BrandingPorto: A Case Study of the “Essence of Wine”; Ana Pinto Borges, Elvira Vieira and Paula RodriguesChapter 9. OleoTourism Development in Jaén, Spain; Carla Marano-Marcolini, AnnaD’Auria and Marco TreguaChapter 10. Exploring the HotelManagers’ Attitudes toward Environmental Responsibility. An Empirical Studyfrom Ecuador; María Dolores Sánchez-Fernández, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde and JacksonGuillermo Valverde JaramilloChapter 11. The Moderating Effect ofPerceived Value on the Destination’s Image and the its Brand Extension inAlanya, Turkey; Bekir Bora DedeogluChapter 12. Measuring the customers’attitudes toward the Hospitality Brands in India: A Social Identity Perspective; Raouf Ahmad Rather

Researchers in tourism and in business generally explain to students and practitioners of tourism the different tourism products, marketing strategies, and tactics on destination branding as well as insights into sustainable and responsible tourism practices. Their topics include branding places and tourist destinations: a conceptualization and review, the destination branding through multisensory experiences: case studies from Sweden, the development of the agritourism sector in Campania (Italy), consumer-based brand equity of music events: two case studies from Portugal, the hotel managers' attitudes toward environmental responsibility: an empirical study from Ecuador, and exploring customers' attitudes toward the hospitality brands in India: a social identity perspective.