Strategic Corporate Communication in the Digital Age

Mark Anthony Camilleri is Associate Professor in the Department of Corporate Communication at the University of Malta. He holds a PhD from the University of Edinburgh, an MSc from the University of Portsmouth and an MBA from the University of Leicester. Mark has published more than 100 academic contributions in high-impact, peer-reviewed journals, chapters and conferences. He authored and edited 8 books for leading publishers.

• Chapter 1. Strategic dialogic communication through digital media during COVID-19; Mark Anthony CamilleriChapter 2. Trust and belonging in individual and organizational relationships; Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan Chapter 3. Corporate communication through social networks:The identification of key dimensions for dialogic communication; Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri Chapter 4. The corporate communications executives’ interactive engagement through digital media; Mark Anthony Camilleri, and Pedro Isaias Chapter 5. Using the balanced scorecard for strategic communication and performance management; Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital JayantilaChapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter; Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework; Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram; Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri Chapter 9. Large-scale retailers, digital media and in-store communications; Sabina Riboldazzi, and Antonella Capriello Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement; Ciro Troise, and Mark Anthony Camilleri Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain; Pablo Rodríguez-Gutiérrez Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India; Tejinderpal Singh, Raj Kumar, and Prateek Kalia Chapter 13. Small and medium sized enterprises’ engagement with social media for corporate communication; Oluwasola Oni Chapter 14. A taxonomy of online marketing methods for corporate communication; Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo

'Digital communications are increasingly central to the process of building trust, reputation and support. It's as true for companies selling products as it is for politicians canvasing for votes. This book provides a framework for understanding and using online media and will be required reading for serious students of communication.'