Book Yourself Solid for Creatives

MICHAEL PORT is the award-winning author of nine books, including Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle. Michael and his wife, Amy, founded Heroic Public Speaking HQ, a performance training center where they work to develop and nurture the next generation of professional speakers. JOANA GALVÃO is the co-founder of the award-winning design agency Gif Design Studios and founder of The Ambitious Creatives, an online education company helping creatives fast-track their success.

• Joana’s Note viiPreface xiAcknowledgments xvMODULE One Your Foundation 1Chapter 1 The Red Velvet Rope Policy 3Chapter 2 Why People Buy What You’re Selling 17Chapter 3 Develop a Personal Brand 34Chapter 4 How to Talk About What You Do 49MODULE Two Building Trust and Credibility 61Chapter 5 Becoming a Likable Expert in Your Field 63Chapter 6 The Book Yourself Solid Sales Cycle Process 75Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 92MODULE Three Simple Selling and Perfect Pricing 105Chapter 8 Perfect Pricing 107Chapter 9 Super Simple Selling 120MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 129Chapter 10 The Book Yourself Solid Networking Strategy 133Chapter 11 The Book Yourself Solid Direct Outreach Strategy 155Chapter 12 The Book Yourself Solid Referral Strategy 177Chapter 13 The Book Yourself Solid Speaking Strategy 188Chapter 14 The Book Yourself Solid Writing Strategy 213Chapter 15 The Book Yourself Solid Web Strategy 230Part 1 Designing Your Website 232Part 2 Getting Visitors to Your Website 242Part 3 Building Your Social Media Platform 254Final Thoughts 269References 273Ready to Be Fully Booked? 275About the Authors 277Index 279

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