William Barre was a writer and creative director for 30 years at a variety of Chicago ad agencies, including JWT, Foote, Cone & Belding, and Campbell-Ewald. He has done award-winning work for many of the world’s most famous brands and companies including Gatorade, Van Camp’s, Hallmark, McDonald’s, Gillette, Kellogg, and dozens more. His awards are among the most prestigious in the industry, including Communication Arts’ “Award of Merit,” the Effie, Advertising Age’s “Top Ten Print Campaigns,” and the Clio. Professor Barre earned his M.S. degree from the University of Illinois at Champaign-Urbana and began teaching 15 years ago at Kent State University, then the University of Wisconsin, and finally Central Michigan University.