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Timothy Coombs - Applied Crisis Communication and Crisis Management, Häftad

Häftad, Engelska, 2013

Applied Crisis Communication and Crisis Management

Cases and Exercises

Av Timothy Coombs

3019 kr

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Beskrivning
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
Produktinformation
  • Utgivningsdatum: 2013-07-23
  • Mått: 177 x 254 x 12 mm
  • Vikt: 490 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 256
  • Upplaga: 1
  • Förlag: SAGE Publications Inc
  • ISBN: 9781452217802
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Mer information

W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is a senior partner with Center for Risk Communication and a Fellow with the International Communication Association. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

Recensioner i media

Very well put together. I will be referring to it as a supplementary reading resource.

Butikslager

Ej i lager i butik.

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