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Del i serien Studies in Big Data

AI Intervention in Digital and Social Marketing

Proceedings of the International Conference on Digital and Social Marketing

4 449 kr

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This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.

Produktinformation

  • Utgivningsdatum2026-09-06
  • Mått155 x 235 x undefined mm
  • FormatInbunden
  • SpråkEngelska
  • SerieStudies in Big Data
  • Antal sidor395
  • FörlagSpringer Nature Switzerland AG
  • ISBN9783032160409
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