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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
- Illustratör: glossary
- Format: Pocket/Paperback
- ISBN: 9780273634355
- Språk: Engelska
- Antal sidor: 416
- Utgivningsdatum: 2000-02-01
- Förlag: Pearson Education