Advertising

Häftad, Engelska, 2000

1 189 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

Produktinformation

Utgivningsdatum2000-02-21
Mått158 x 234 x 22 mm
Vikt608 g
FormatHäftad
SpråkEngelska
SerieFrameworks Series
Antal sidor416
Upplaga4
FörlagPearson Education
ISBN9780273634355

Tillhör följande kategorier

Reklam inom Ekonomi och Ledarskap

1. Advertising and the marketing function 2. Types of advertising 3. The advertising agency 4. Advertising media: above-the-line 5. Advertising media: below-the-line 6. Sales promotion 7. Sponsorship 8. Direct mail 9. Direct response marketing 10. Exhibitions 11. Copywriting 12. Layout and typography 13. Printing processes 14. Public relations 15. Advertising on the Internet 16. Corporate advertising 17. Advertising research 18. Law and ethics of advertising 19. Planning and executing an advertising campaign Appendices Addresses Further reading Index