Advertising Promotion and Other Aspects of Integrated Marketing Communications 1

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Terence Shimp • J Craig Andrews • Terence Shimp A

Pocket

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752 sidor
2013

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Författare: Terence Shimp, J Craig Andrews, Terence Shimp A
Format: Pocket/Paperback
ISBN: 9781408093566
Språk: Engelska
Antal sidor: 752
Utgivningsdatum: 2013-12-19
Förlag: Cengage Learning