• Chapter 1 Table of Contents Chapter 2 Preface Chapter 3 1 Business Advertising: A Portrait Chapter 4 2 Start with the Inside Information Chapter 5 3 Targeting Your Customers Chapter 6 4 Sneak Peek Chapter 7 5 Check the Competition Chapter 8 6 The Plan Chapter 9 7 Choosing Media Chapter 10 8 Writing Advertising Messages Chapter 11 9 Newspapers Chapter 12 10 Radio Chapter 13 11 TV: Is It the Impossible Dream? Chapter 14 12 Is It True What They Say About Cable TV? Chapter 15 13 Direct Mail Advertising Chapter 16 14 Yellow Pages Chapter 17 15 Billboards and Transit Chapter 18 16 Magazines Chapter 19 17 Publicity Chapter 20 18 From the Pro's Nest Chapter 21 Jargon Decoder Chapter 22 Index

Whether you're just starting a business or have been at it a while, Jeanette Smith's book provides a valuable tool to promote your business. By explaining a wide array of methods to deliver your message, she makes it easy to customize an ad campaign to suit your business and market place.