Advertising for Account Holders (RLE Marketing)
Inbunden, Engelska, 2014
Av Nigel Linacre, UK) Linacre, Nigel (Extraordinary Leadership Ltd
1 299 kr
Beställningsvara. Skickas inom 10-15 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.Finns i fler format (1)
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Produktinformation
- Utgivningsdatum2014-08-22
- Mått156 x 234 x 15 mm
- Vikt362 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Library Editions: Marketing
- Antal sidor198
- FörlagTaylor & Francis Ltd
- ISBN9781138787032