Advertising as Communication

Inbunden, Engelska, 2015

2 749 kr

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Produktinformation

Utgivningsdatum2015-11-26
Mått129 x 198 x undefined mm
Vikt453 g
FormatInbunden
SpråkEngelska
SerieStudies in Culture and Communication
Antal sidor248
FörlagTaylor & Francis Ltd
ISBN9781138136670

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