Inbunden, Engelska, 2015
Del i serien Studies in Culture and Communication
Advertising as Communication
Av Gillian Dyer
3329 kr
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Beskrivning
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Produktinformation
- Utgivningsdatum: 2015-11-26
- Mått: 129 x 198 x undefined mm
- Vikt: 453 g
- Format: Inbunden
- Språk: Engelska
- Serie: Studies in Culture and Communication
- Antal sidor: 248
- Förlag: Taylor & Francis Ltd
- ISBN: 9781138136670
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Recensioner i media
`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television
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