Advertising as Communication

Häftad, Engelska, 1982

AvGillian Dyer

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Produktinformation

Utgivningsdatum1982-11-18
Mått138 x 216 x 15 mm
Vikt290 g
FormatHäftad
SpråkEngelska
SerieStudies in Culture and Communication
Antal sidor248
FörlagTaylor & Francis Ltd
ISBN9780415027816

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