World Scientific Publishing Co Inc (USA) – förlag

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

Success through People, Technology and Strategy

UNDERSTANDING SERVICE CONSUMERS

POSITIONING SERVICES IN COMPETITIVE MARKETS

DEVELOPING SERVICE PRODUCTS AND BRANDS

PRICING SERVICES AND REVENUE MANAGEMENT

SERVICE MARKETING COMMUNICATIONS

DESIGNING CUSTOMER SERVICE PROCESSES

BALANCING CAPACITY AND DEMAND IN SERVICE OPERATIONS

CRAFTING THE SERVICE ENVIRONMENT

MANAGING PEOPLE FOR SERVICE ADVANTAGE

MANAGING CUSTOMER RELATIONSHIPS AND BUILDING LOYALTY

DESIGNING COMPLAINT HANDLING AND SERVICE RECOVERY STRATEGIES

SERVICE QUALITY AND PRODUCTIVITY MANAGEMENT

BUILDING A WORLD CLASS SERVICE ORGANIZATION (ASSESSMENT TOOL)

TRUMP'S POPULIST AMERICA

TRUMP'S POPULIST AMERICA

ECONOMICS GONE ASTRAY

ECONOMICS GONE ASTRAY

INTRODUCTION TO DERIVATIVE SECURITIES, FINANCIAL MARKETS, AND RISK MANAGEMENT, AN (SECOND EDITION)

RULES OF THE SERVICE GAME: WHAT SERVICE LEADERS NEED TO KNOW

CUSTOMER RELATIONSHIP MARKETING: THEORETICAL AND MANAGERIAL PERSPECTIVES

CUSTOMER RELATIONSHIP MARKETING: THEORETICAL AND MANAGERIAL PERSPECTIVES

INTRODUCTION TO THERMOACOUSTIC DEVICES

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (NINTH EDITION)

POSITIVE INFLUENCE: THE FIRST AND LAST MILE OF LEADERSHIP

INTRODUCTION TO DERIVATIVE SECURITIES, FINANCIAL MARKETS, AND RISK MANAGEMENT, AN (SECOND EDITION)