Subba Rao Chaganti – författare

Good Pharma

Remembering the Medicines, Discoveries, and People who Changed Human Life

Marketing Fundamentals

From Insights to Impact

Digital Marketer's Playbook

Strategies, Frameworks, and Tools for the New Marketing Era

Advertising in the Age of Generative AI

How Agencies, Creatives, and Brands Win

Transactional to Transformational Marketing in Pharma

to Z of Pharmaceutical Marketing Worlds First and Only Encyclopedia Voulme 1

to Z of Pharmaceutical Marketing Worlds First and Only Encyclopedia Volume 2

Synergy of Minds

Design Thinking for Pharma

Level Up: Gamification in Pharma Marketing

Sardar Patel: The Iron Man of India

Code to Cure: Digital Therapeutics and the Future of Pharma

Inner Game of Marketing

Mastering the Mind Behind the Message

Wearable Edge: Redefining Pharma Marketing in a Connected and Data-Driven World

What Marketers Can Learn from Martial Arts

The Path to Mastery and Market Dominance

Voices Within: Your Body Speaks, When your organs tell their own Stories

When your organs tell their own Stories

Pharma Archetypes: The Science of Meaningful Healthcare Marketing

The Science of Meaningful Healthcare Marketing

Breaking Through: A Business Novel

Beyond the Molecule: The Art and Science of Metaphors That Matter

The Art and Science of Metaphors That Matter

Tarun Gupta

The Man who taught Marketing to the Indian Pharmaceutical Industry

Navigating the AI Revolution with Purpose and Agency: Human Futures

Human Futures

Key Account Management

Strategies for Success in Pharma

Sentiment Analysis for Pharma Marketers

Pharma Product Manager - Handbook for Navigating the Digital Frontier

Handbook for Navigating the Digital Frontier

Storytelling in Pharma Marketing

Whispering to AI - Prompt Engineering for Pharma Brand Managers

Prompt Engineering for Pharma Brand Managers

Pharmaceutical marketing in India

For Today and Tomorrow

Bullseyes and Blunders

Lessons from 100 Cases in Pharmaceutical Marketing

Digital Pharma Marketing Playbook

Winning with the new rules of Engagement