Michael D. Johnson – författare

Customer Portfolio Management

Creating Value with a Large Leaky Bucket of Customers

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation

From the Classroom to the Boardroom: Memoirs of a Student Leader

Improving Customer Satisfaction, Loyalty, and Profit

An Integrated Measurement and Management System

Dynamic Supersonic Base Store Ejection Simulation Using Beggar

Intimate with the Infinite

Customer Retention in the Automotive Industry

Quality, Satisfaction and Loyalty

Kundenorientierung und Markthandlung