Michael D. Johnson – författare

Customer Portfolio Management

Creating Value with a Large Leaky Bucket of Customers

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation

From the Classroom to the Boardroom: Memoirs of a Student Leader

Improving Customer Satisfaction, Loyalty, and Profit

An Integrated Measurement and Management System

Dynamic Supersonic Base Store Ejection Simulation Using Beggar

From the Classroom to the Boardroom: Memoirs of a Student Leader

Intimate with the Infinite

Customer Retention in the Automotive Industry

Quality, Satisfaction and Loyalty

Kundenorientierung und Markthandlung