Martin Spann - Böcker

Social Contagion as a Driver of Digital Product Use

Customer Behavior in Online Dating

Crowd-based Intelligence in New Product Development and Knowledge Sharing

Buyer Behavior in Customer-Driven Pricing Mechanisms

Multi-Screen Behavior

Implications on Media Usage and Advertising Effectiveness

Consumer Behavior and Behavioral Biases in the Sharing Economy

Behavioral Consequences of Dynamic Pricing

Behavioral Economics of Digital Customer-Firm Interactions

Impact of Delivery Time on Consumer Behavior in Quick Commerce

Augmented Reality and Consumer Behavior in E-Commerce

Influence of Recommender Systems on Consumer Behavior

Virtuelle Börsen als Instrument zur Marktforschung