George S. Day - Böcker

See Sooner, Act Faster

How Vigilant Leaders Thrive in an Era of Digital Turbulence

Marketing Public Transit

A Strategic Approach

Wharton on Dynamic Competitive Strategy

Wharton on Managing Emerging Technologies

Wharton on Managing Emerging Technologies

Wharton on Dynamic Competitive Strategy

Marketing Research

Strategy from the Outside In (PB)

Market Driven Organization

Understanding, Attracting, and Keeping Valuable Customers

Peripheral Vision

Detecting the Weak Signals that Will Make or Break Your Company

Market Driven Strategy

Processes for Creating Value

Innovation Prowess

Leadership Strategies for Accelerating Growth

Innovation Prowess

Leadership Strategies for Accelerating Growth

Customer and Consumer Insights

Customer and Consumer Insights

Competitive Markets

Structure And Behavior

Competitive Markets

Structure And Behavior

Strategic Marketing

Assessing And Formulating Strategy

Strategic Marketing

Assessing And Formulating Strategy

Strategic Marketing

Organizational Orientation And Capabilities

Strategic Marketing

Organizational Orientation And Capabilities

Strategic Management

Strategic Management

Innovation and Growth

Innovation and Growth

Marketing in the Firm and Society

Marketing in the Firm and Society