Gary Louis Lilien – författare

Industrial Adoption of Solar Air Conditioning

Measurement Problems, Solutions and Marketing Implications

new Approach to Industrial Market Segmentation

new Approach to Industrial Market Segmentation

Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

Industrial Adoption of Solar air Conditioning

Measurement Problems, Solutions and Marketing Implications

Emerging Approaches to Retail Outlet Management

Industrial Adoption of Solar air Conditioning

Measurement Problems, Solutions and Marketing Implications

Emerging Approaches to Retail Outlet Management

Operational Structure for Assessing Industrial Response to Marketing Strategy

Overview