David Bejou - Böcker

Customer Relationship Management in Electronic Markets

Customer Relationship Management in Electronic Markets

Internal Relationship Management

Linking Human Resources to Marketing Performance

Internal Relationship Management

Linking Human Resources to Marketing Performance

Future of Relationship Marketing

Future of Relationship Marketing

Capturing Customer Equity

Moving from Products to Customers

Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

Profit Maximization Through Customer Relationship Marketing

Measurement, Prediction, and Implementation

Profit Maximization Through Customer Relationship Marketing

Measurement, Prediction, and Implementation

Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits