John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.

• Chapter - 00: Introduction;Chapter - 01: The importance of style: an overview;Chapter - 02: Trouble with plurals and possessives;Chapter - 03: Making your mark;Chapter - 04: Down with capitalism!;Chapter - 05: Clichés, jargon and other worn words;Chapter - 06: Is it easy to read?;Chapter - 07: Headlines: making them work;Chapter - 08: Dealing with figures and abbreviations;Chapter - 09: Keep it short, simple – and plain;Chapter - 10: Social media: the X-factor for PR;Chapter - 11: Writing for the media;Chapter - 12: Captions: how to handle them;Chapter - 13: Why editing matters;Chapter - 14: Skills and styles for the office;Chapter - 15: Traps, snares and pitfalls;Chapter - 16: Americanisms – the differences;Chapter - 17: The spoken word: pronunciation pointers;Chapter - 18: Principles of presentation;Chapter - 19: Writing for the web;Chapter - 20: Tone – the linchpin of reputation;Chapter - 21: Now it’s annual report time;Chapter - 22: Is it legal?;Chapter - 23: Keep to the codes

"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject."

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.

• Chapter - 00: Introduction;Chapter - 01: The importance of style: an overview;Chapter - 02: Trouble with plurals and possessives;Chapter - 03: Making your mark;Chapter - 04: Down with capitalism!;Chapter - 05: Clichés, jargon and other worn words;Chapter - 06: Is it easy to read?;Chapter - 07: Headlines: making them work;Chapter - 08: Dealing with figures and abbreviations;Chapter - 09: Keep it short, simple – and plain;Chapter - 10: Social media: the X-factor for PR;Chapter - 11: Writing for the media;Chapter - 12: Captions: how to handle them;Chapter - 13: Why editing matters;Chapter - 14: Skills and styles for the office;Chapter - 15: Traps, snares and pitfalls;Chapter - 16: Americanisms – the differences;Chapter - 17: The spoken word: pronunciation pointers;Chapter - 18: Principles of presentation;Chapter - 19: Writing for the web;Chapter - 20: Tone – the linchpin of reputation;Chapter - 21: Now it’s annual report time;Chapter - 22: Is it legal?;Chapter - 23: Keep to the codes

"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject."

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.

• Chapter - 00: Introduction;Chapter - 01: The importance of style: an overview;Chapter - 02: Trouble with plurals and possessives;Chapter - 03: Making your mark;Chapter - 04: Down with capitalism!;Chapter - 05: Clichés, jargon and other worn words;Chapter - 06: Is it easy to read?;Chapter - 07: Headlines: making them work;Chapter - 08: Dealing with figures and abbreviations;Chapter - 09: Keep it short, simple – and plain;Chapter - 10: Social media: the X-factor for PR;Chapter - 11: Writing for the media;Chapter - 12: Captions: how to handle them;Chapter - 13: Why editing matters;Chapter - 14: Skills and styles for the office;Chapter - 15: Traps, snares and pitfalls;Chapter - 16: Americanisms – the differences;Chapter - 17: The spoken word: pronunciation pointers;Chapter - 18: Principles of presentation;Chapter - 19: Writing for the web;Chapter - 20: Tone – the linchpin of reputation;Chapter - 21: Now it’s annual report time;Chapter - 22: Is it legal?;Chapter - 23: Keep to the codes

"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject."