WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT
Inbunden, Engelska, 2016
6 189 kr
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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Produktinformation
- Utgivningsdatum2016-04-28
- Mått157 x 235 x 54 mm
- Vikt1 464 g
- FormatInbunden
- SpråkEngelska
- Antal sidor924
- FörlagWorld Scientific Publishing Co Pte Ltd
- ISBN9789814689601
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