Worldwide Casebook In Marketing Management

Inbunden, Engelska, 2016

Av Luiz Moutinho, MOUTINHO LUIZ, Moutinho Luiz

6 039 kr

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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Produktinformation

  • Utgivningsdatum2016-04-28
  • Mått157 x 235 x 54 mm
  • Vikt1 464 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor924
  • FörlagWorld Scientific Publishing Co Pte Ltd
  • ISBN9789814689601

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6 039 kr