Working with Strangers

How referrals can supercharge flows of work acrossextended networks in the modern workplaceRecommendations, introductions and networking are widelyrecognised as the surest ways to build a career, grow a business and createmultidisciplinary teams. Referrals are the human links that turn collaborationinto a superpower. For all their potential, however, they regularly founder onthe difficulties that we all have when working with strangers. Trust is easilylost, networks lose their purpose, systems break down and everyone returns tothe comfort of their own silo.In the modern workplace, you can't just leave referrals to chance.They won't happen automatically and no one teaches us how to make them. So howyou can do it differently? how does a modern referral strategy now look? Howare dynamic small practices using them to grow their operations? In this book, written by the founder of a global referralnetwork of over a hundred specialist professional firms, you will learn how tosupercharge flows of work across extended networks by creating a referralstrategy, following four key metrics and using tech to automate the connectionsyou are making.After reading Working with Strangers, you will be able toidentify the different types of referral partner and know how to work withthem, so you can:Grow your business withthe high-quality clients you really want.Identify your bestreferrers, measure their impact on your business and convert morereferrals into clients.Collaborate better withother service providers.Make the most ofnetworking events by targeting referrersExploityour website and marketing budget as part of your referral strategy.Usetechnology to reinforce human interactions, not replace them.The book includes template emails andstrategies for you to use in building your referral strategy.