Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.

• 1.      Introduction: Wine destination management and marketing: critical success factors.- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy.- 3. Wine tourist’s perception of winescape in Central Otago, New Zealand.- 4. The image of a wine tourist and impact on self-image congruity.- 5. Seeking the typical characteristics of wine tourists in South Greece.- 6. Motivations of wine travellers in rural Northeast Iowa.- 7. E- Storytelling and wine tourism branding: insights from the “Wine roads of Northern Greece”.-  8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia.- 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape.- 10. Effects of the World Heritage Label in Champagne Region.- 11. Wine and Food Events: experiences and impacts.- 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival.- 13. Wine Tourism: balancing core product and service dominant strategies.- 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal.- 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences.- 16. Developing a destination within a destination: The d’Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art.- 17. Georgian wine museum is making a strategic decision.- 18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux.- 19. “OINOXENEIA”: A wine tourism event in Aigialeia, Peloponnese.- 20. Life cycle of wine routes: North Portugal’s perspective.- 21. Wine routes and tourism potential in Turkey.- 22. Wine trails in the Czech Republic.- 23. Supporting tourists’ mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia.- 24. Seeking Differentiation: Queensland Australia’s ‘Strangebird Wine Trail’.- 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis.- 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany.- 27. The future of wine tourism in the Okanagan Valley: a Delphi method survey.- 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements.- 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete.- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy.- 31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia.- 32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models.- 33. Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach.- 34. The role of networks, synergies and collective action in the development of wine tourism: The case of ‘Wines of Crete’.- 35. Economic impacts of a developing wine tourism industry in Iowa.- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus.- 37. Metsovo as a wine tourism destination.- 38. Epilogue - An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.