Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.

• PrefaceAcknowledgments Chapter 1: Metaphor, embodiment, and context Chapter 2: Meaning making Chapter 3: The conceptual system Chapter 4: Contextual factors Chapter 5: Metaphor and culture Chapter 6: Context and metaphorical creativity Chapter 7: Context and poetic metaphor Chapter 8: The conceptual context of linguistic humor Chapter 9: Happiness in context Chapter 10: Metaphor and context ReferencesIndex

As a discipline, linguistics has many theories about how metaphors shape and are shaped by common experiences and culture. Kövecses expands on traditional conceptual metaphor theory by adding the element of context to the mix... He provides good examples from a variety of contextual and cultural situations and includes several chapters on the cognitive aspects of linguistic humor.

Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.

• PrefaceAcknowledgments Chapter 1: Metaphor, embodiment, and context Chapter 2: Meaning making Chapter 3: The conceptual system Chapter 4: Contextual factors Chapter 5: Metaphor and culture Chapter 6: Context and metaphorical creativity Chapter 7: Context and poetic metaphor Chapter 8: The conceptual context of linguistic humor Chapter 9: Happiness in context Chapter 10: Metaphor and context ReferencesIndex

As a discipline, linguistics has many theories about how metaphors shape and are shaped by common experiences and culture. Kövecses expands on traditional conceptual metaphor theory by adding the element of context to the mix... He provides good examples from a variety of contextual and cultural situations and includes several chapters on the cognitive aspects of linguistic humor.

Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.

• PrefaceAcknowledgments Chapter 1: Metaphor, embodiment, and context Chapter 2: Meaning making Chapter 3: The conceptual system Chapter 4: Contextual factors Chapter 5: Metaphor and culture Chapter 6: Context and metaphorical creativity Chapter 7: Context and poetic metaphor Chapter 8: The conceptual context of linguistic humor Chapter 9: Happiness in context Chapter 10: Metaphor and context ReferencesIndex

As a discipline, linguistics has many theories about how metaphors shape and are shaped by common experiences and culture. Kövecses expands on traditional conceptual metaphor theory by adding the element of context to the mix... He provides good examples from a variety of contextual and cultural situations and includes several chapters on the cognitive aspects of linguistic humor.