Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.

• Preface ; Acknowledgments ; Chapter 1: Metaphor, embodiment, and context ; Chapter 2: Meaning making ; Chapter 3: The conceptual system ; Chapter 4: Contextual factors ; Chapter 5: Metaphor and culture ; Chapter 6: Context and metaphorical creativity ; Chapter 7: Context and poetic metaphor ; Chapter 8: The conceptual context of linguistic humor ; Chapter 9: Happiness in context ; Chapter 10: Metaphor and context ; References ; Index

This newest addition to the Kövecses canon will stand as one of his most engaging and conclusive works. Thus, it is highly recommended for all metaphor researchers and scholars. For a broader readership, the book is engaging as well as pedagogical. Thus, it is highly recommended as a fine overall introduction to the cognitive linguistics of metaphor and as an exceptional overview of the important roles of culture, history, and of course, context in figurative communication.

Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.

• Preface ; Acknowledgments ; Chapter 1: Metaphor, embodiment, and context ; Chapter 2: Meaning making ; Chapter 3: The conceptual system ; Chapter 4: Contextual factors ; Chapter 5: Metaphor and culture ; Chapter 6: Context and metaphorical creativity ; Chapter 7: Context and poetic metaphor ; Chapter 8: The conceptual context of linguistic humor ; Chapter 9: Happiness in context ; Chapter 10: Metaphor and context ; References ; Index

This newest addition to the Kövecses canon will stand as one of his most engaging and conclusive works. Thus, it is highly recommended for all metaphor researchers and scholars. For a broader readership, the book is engaging as well as pedagogical. Thus, it is highly recommended as a fine overall introduction to the cognitive linguistics of metaphor and as an exceptional overview of the important roles of culture, history, and of course, context in figurative communication.

Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University.

• Preface ; Acknowledgments ; Chapter 1: Metaphor, embodiment, and context ; Chapter 2: Meaning making ; Chapter 3: The conceptual system ; Chapter 4: Contextual factors ; Chapter 5: Metaphor and culture ; Chapter 6: Context and metaphorical creativity ; Chapter 7: Context and poetic metaphor ; Chapter 8: The conceptual context of linguistic humor ; Chapter 9: Happiness in context ; Chapter 10: Metaphor and context ; References ; Index

This newest addition to the Kövecses canon will stand as one of his most engaging and conclusive works. Thus, it is highly recommended for all metaphor researchers and scholars. For a broader readership, the book is engaging as well as pedagogical. Thus, it is highly recommended as a fine overall introduction to the cognitive linguistics of metaphor and as an exceptional overview of the important roles of culture, history, and of course, context in figurative communication.