When Not If

A Leadership Master Class on How to Thrive in the Face of Crisis Tactics for triumphing over extreme adversity

Leadership and adversity go hand-in-hand, and it's only a matter of time before every leader is tested. A powerful curriculum to help readers deal with adversity and emerge stronger than before, When Not If is based on a simple yet powerful value proposition: it's not a matter of if a leader will face adversity, but when.

Drawing on his own experience of facing intense adversity, Jeff Martinovich offers a master class on how to thrive in the face of crisis. Discover the powerful mindset shifts and tactical strategies which enable leaders to cope when adversity threatens to stretch resilience to the breaking point. Whether you're a CEO, entrepreneur, or team leader, this book is an essential resource for anyone who wants to be prepared for the adversity just around the corner, or even the kind of nuclear meltdown Jeff experienced. With its proven practices, behaviors, tools, and actionable takeaways, When Not If provides readers with a real-life manual to survive and thrive in any situation. Yes, the key is not only to make it through, but to turn disadvantages into Monster Advantages. His survival and success story is one he never thought possible, and with this book as their guide, readers can be confident in their own ability to overcome any obstacle.