What Is Strategy and Does It Matter?

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

• 1. What is Strategy and Does it Matter.2. Theories of Strategy.3. Strategic Leadership.4. Strategic Choice.5. Growth Strategies.6. Managing Strategy.7. Does it Matter?Notes.References.Index.

Preface; 1. What is Strategy and Does it Matter?; Introduction. Profit and Process in Business Strategy. The Plan of the Book. 2. Theories of Strategy. Introduction. The Classical Approach to Strategy. Evolutionary Perspectives on Strategy. Processual Approaches to Strategy. Systemic Perspectives on Strategy. Conclusions. 3. Strategic Leadership. Introduction. Visionary Leadership. Business Elites. Conclusions. 4. Strategic Choice. Introduction. Strategic Investment Decisions. Corporate Planning. Conclusions. 5. Growth Strategies. Introduction. Innovation. Diversification, Integration, and Take-overs. Internationalization. Conclusions. 6. Managing Strategy. Introduction. Strategy and Structure. Strategic Change. Conclusions. 7. Does it Matter? Introduction. Managerial Consequences. Industrial Policy Consequences. Notes. References. Index