What Do We Really Know About Herta Herzog?

Elisabeth Klaus is Professor of Communication at the University of Salzburg (Austria). She earned her PhD at Notre Dame, IN (USA)Josef Seethaler is Deputy Director of the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences and the Alpen-Adria University

• Herta Herzog – Social psychology – Radio and TV research – Soap opera – Uses and gratifications approach – Focus group interview – Figure drawing – Market and motivation research – Advertising – McCann Erickson – Biography – Early women in communication science – History of media and communication research

«Overall, [the book] is a fine tribute to an assiduous and innovative media scholar who contribution to communications research has been too often and for too longunder-acknowledged.»(European Journal of Communication, 32/5 2017)