Vulnerability of Corporate Reputation

Peter Verhezen is Adjunct Professor at the Melbourne Business School, Australia, and Visiting Professor at the University of Antwerp, Belgium. As the Principal of Verhezen & Associates he advises boards on risk management and governance in Southeast Asia. He is also a Senior Consultant for Corporate Governance at IFC-WorldBank in Asia-Pacific.

• Introductory Comments: The Traps of Maximizing Shareholder Value PART I: THE COMPLEXITY OF GOVERNING REPUTATION RISK 1. Winning the 'Hearts and Minds' of Stakeholders 1.1. Potential Causes of Reputation Risks 1.2. Reducing Reputation Risks 2. Reputation under Direct, Indirect and Network Reciprocity 2.1. Champions of Good Reputation 2.2. Parable of Organizational Evolution and the Function of Reputation PART II: THE QUEST FOR REPUTATIONAL EXCELLENCE 3. Reputation in a Digitized World: Act Responsibly, Always 3.1. Reputation Excellence in a digitized world 3.2. Corporate Responsibility and its 'glowing effect' on Reputation 4. Boards Acting Wisely: Be Different Beyond Compliance 4.1. A Board's Responsibility for creating a Meaningful Purpose in business 4.2. Transparency beyond Compliance, Motivation beyond Pecuniary Rewards Concluding Remarks: the Vulnerability of Corporate Reputation

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