Visual and Multimodal Research in Organization and Management Studies

Markus A. Höllerer is Professor of Public Management and Governance at WU Vienna University of Economics and Business, Austria, and Professor of Organization Theory at UNSW Business School, Australia. Theo van Leeuwen is Professor at the Department of Language and Communication at the University of Southern Denmark. Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at WU Vienna University of Economics and Business, Austria.Renate E. Meyer is Professor of Organization Studies at WU Vienna University of Economics and Business, Austria, and part-time Professor of Institutional Theory at Copenhagen Business School, Denmark.Thomas Hestbæk Andersen is Associate Professor at the Department of Language and Communication at the University of Southern DenmarkEero Vaara is Professor of Organization and Management in the Department of Management Studies at Aalto University School of Business, Finland. He is a permanent Visiting Professor at EMLYON Business School, France, and a Distinguished Visiting Scholar at Lancaster University, UK.

• Part I: Introduction1 Purpose of this volume2 A social semiotic approach to multimodalityPart II: Strategies for multimodal scholarly inquiry3 Approaches, methods, and research agenda: An overview4 The archaeological approach5 The practice approach6 The strategic approach7 The dialogical approach8 The documenting approach9 Summary: Towards multi-approach studies in multimodal organization researchPart III: Application10 Introduction to four case studies11 The power of diagrams12 The use of logos in post-merger identity construction at Aalto University13 Multimodal meaning-making in online shopping14 Multimodal legitimation and corporate social responsibility (CSR)Part IV: Discussion15 The way ahead: Discussion and conclusion