Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Inbunden, Engelska, 2005

AvHoward R. Moskowitz,Alejandra M. Muñoz,Maximo C. Gacula,New York) Moskowitz, Howard R. (Moskowitz Jacobs, Inc., White Plaines,New Jersey) Munoz, Alejandra M. (IRIS: International Resources for Insights and Solutions, LLC, Mountainside,Arizona) Gacula, Maximo C., Jr. (Department of Psychology, Arizona State University, Tempe,Moskowitz,Gacula,Howard R Moskowitz,Alejandra M Muñoz,Maximo C Gacula

3 339 kr

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The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

Produktinformation

Utgivningsdatum2005-02-07
Mått160 x 236 x 36 mm
Vikt907 g
FormatInbunden
SpråkEngelska
Antal sidor492
FörlagJohn Wiley and Sons Ltd
ISBN9780917678578

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