Vertical Price Coordination and Brand Care

Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Häftad, Engelska, 2013

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Competition law regulates anti-competitive conduct by companies in order to maintain market competition. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.

Produktinformation

Utgivningsdatum2013-04-13
Mått155 x 235 x 6 mm
Vikt154 g
FormatHäftad
SpråkEngelska
SerieSpringerBriefs in Business
Antal sidor84
Upplaga2013
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783642355691

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Bolagsrätt inom Juridik
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Rättsvetenskap inom Juridik

Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert and his research team have investigated the antitrust and economic problems associated with vertical marketing. Dipl.-Kfm. Benjamin Schefer: Research assistant at the Department of Retailing and Network Marketing (IfHM) since May 2009. General manager of the Research Center for General and Textile Market Economy (FATM). His research focus mainly on the antitrust and economic problems associated with vertical marketing.

Introduction to the current problem.- The myth that welfare is promoted by prohibiting vertical price and brand maintenance.- The risk of Resale Price Mainenance prohibition for the effectiveness of inter-brand competition.- The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition.- Competition-policy implications.- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'.