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Pocket
Using Influencer Marketing as a Digital Business Strategy
Sandrina Teixeira • Sara Teixeira • Zaila Oliveira
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"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"--
- Format: Pocket/Paperback
- ISBN: 9798369305522
- Språk: Engelska
- Antal sidor: 396
- Utgivningsdatum: 2024-01-26
- Förlag: IGI Global