Unpacking Micro-Influence within the Australian Creative Sectors

A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers

Inbunden, Engelska, 2024

AvLisa Harrison

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This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.

Produktinformation

Utgivningsdatum2024-10-01
Mått148 x 210 x 18 mm
Vikt428 g
FormatInbunden
SpråkEngelska
Antal sidor213
Upplaga2024
FörlagSpringer Verlag, Singapore
ISBN9789819759132

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Dr. Lisa Harrison is an expert in digital influence and micro-influencers within the creative industries. She has a Doctorate in Creative Industries from the Queensland University of Technology and over 25 years of practical experience. She is also currently a lecturer at Flinders University, and her research on micro-influencers is groundbreaking and serves as a guide for those aiming to excel in this field. In addition to her academic work, she has won several industry awards and is dedicated to fostering business excellence and academic growth.

Chapter 1: Introduction.- Chapter 2: Methodology.- Chapter 3: Literature Review.- Chapter 4: Understanding Micro-influencer Networks.- Chapter 5: Personal Attributes of Micro-Influencers.- Chapter 6: Content that Influences.- Chapter 7: Strategies for Attaining and Maintaining Micro-influence.- Chapter 8: Outcomes Generated.- Chapter 9: Professional Development Pathway.- Chapter 10: Conclusion and Future Outlook.