Unmasking Invisible Challenges in Entrepreneurship

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, USA. He has to his credit several books and research papers published in refereed international journals. The President of India conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) to Dr Rajagopal in 2023 for outstanding contribution in the field of Education.Ananya Rajagopal is Research Professor at Universidad Anahuac, Mexico. She has published several research papers in international refereed journals and five books in in the field of entrepreneurship. She has contributed chapters in several edited books and participated in reputed international conferences.

• Part-I: At the Grassroots.- Chapter 1: The Genesis.- Chapter 2: Contextualizing Entrepreneurship with Society and Business.- Part-II: Planning the Transformation.- Chapter 3: The Game Analytics.- Chapter 4: The Game Changer Models.- Part-III: The Synergy.- Chapter 5: Synchronizing Transitional Pace.