TARGETED DIGITAL, AUDIO AND MEDIA CAMPAIGN FROM SEPT – DEC 2020 DIGITAL ADS: Amazon, Facebook, Instagram and Book Bub ads IN-PERSON EVENTS: Vancouver book party; Keynote speaker at StartCon Nov 22-23 PODCAST INTERVIEWS: ARCs sent to podcasters/influencers; Anna David pod "Struggle to Success,” Nicole Holland, Joe Rogan, Adam Carolla, Wes Moss. TV APPEARANCES: Bloomberg, Good Morning America, Today Show, Fox Business News, Fox & Friends, CNBC, Cheddar TV, CNN, MSNBC, Satellite TV Tour - 15 network features. EBOOK PROMOS: Bargain Booksy, Digital Book Today, Book Goodies, Buck Books PRINT, ETC.: Business Insider profile (article); Forbes, EO & YPO member list email blasts