Activating the Tools of Social Media for Innovative Collaboration in the Enterprise
Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira
Häftad
729 kr
Understanding the Interactive Digital Media Marketplace
Frameworks, Platforms, Communities and Issues
Inbunden, Engelska, 2011
3 149 kr
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Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Produktinformation
- Utgivningsdatum2011-10-31
- Mått221 x 286 x 30 mm
- Vikt1 350 g
- FormatInbunden
- SpråkEngelska
- Antal sidor472
- FörlagBusiness Science Reference
- ISBN9781613501474
