Data & IT
Understanding the Interactive Digital Media Marketplace
Ravi S Sharma • Margaret Tan • Francis Pereira
Inbunden
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Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
- Format: Inbunden
- ISBN: 9781613501474
- Språk: Engelska
- Antal sidor: 472
- Utgivningsdatum: 2011-10-30
- Förlag: Business Science Reference