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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
- Format: Pocket/Paperback
- ISBN: 9783834931016
- Språk: Tyska
- Antal sidor: 186
- Utgivningsdatum: 2011-08-31
- Förlag: Gabler