Understanding Companies and Markets

A Strategic Approach

Häftad, Engelska, 1994

AvBryan Lowes,Christopher Pass,Stuart Sanderson

439 kr

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This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Produktinformation

Utgivningsdatum1994-07-23
Mått174 x 247 x 25 mm
Vikt595 g
FormatHäftad
SpråkEngelska
Antal sidor324
FörlagJohn Wiley and Sons Ltd
ISBN9780631190998

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Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.