Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

Häftad, Engelska, 2012

Av D. Padua

1 449 kr

Beställningsvara. Skickas inom 7-10 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Inbunden

1 449 kr

Skickas inom 7-10 vardagar

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Produktinformation

Utgivningsdatum2012-07-31
Mått140 x 216 x 15 mm
Vikt331 g
FormatHäftad
SpråkEngelska
Antal sidor231
Upplaga2012
FörlagPalgrave Macmillan
ISBN9781349351541

Tillhör följande kategorier

List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion