Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

Häftad, Engelska, 2012

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Produktinformation

Utgivningsdatum2012-07-31
Mått140 x 216 x 15 mm
Vikt331 g
FormatHäftad
SpråkEngelska
Antal sidor231
Upplaga2012
FörlagPalgrave Macmillan
ISBN9781349351541

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List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion