True Storytelling

Jens Larsen is a storytelling researcher and the founding partner of the Danish consulting company Old Friends Industries. Jens has written books about ethics and leadership and worked with managers from brands like IKEA, Novo, Microsoft, Mærsk and public organizations and NGOs like Red Cross.David M. Boje Ph.D. is a Professor at Aalborg's Business College and Regents Professor and Professor Emeritus at New Mexico State University. He teaches qualitative storytelling science methods at Cabrini University in Philadelphia. He is editor-in-chief of the Business Storytelling Encyclopedia. Boje gives invited keynote presentations on storytelling science, water crises, and the global climate crisis, in Zoom sessions, all around the world.Lena Bruun has 24 years of professional experience as a manager, advisor and consultant within the public and private sector; including Roskilde Municipality, The Museum of Rock, Pop and Youth culture Ragnarock and a communication consultancy. Lena is partner in Old Friends Industries.

• Introduction: What is True Storytelling?  1. Principle One - You yourself must be true and prepare the energy and effort for a sustainable future  2. Principle Two - True storytelling, making room by respecting the stories already there  3. Principle Three - You must create stories with a clear plot creating direction and help people prioritize  4. Principle Four - You must have timing  5. Principle Five - You must be able to help stories on their way and be open to experiment  6. Principle Six - You must consider staging including scenography and artefacts  7. Principle Seven - Reflecting: You must reflect on the stories and how they create value  8. Anti Tools for Working with the True Storytelling Principles

"Nearly a century of collective change management experience has gone into producing this powerful guidebook on True Storytelling. Easily understood and explained in down to Earth terms through real examples in active organizations – this is a must read for those seeking a balance between the economics of a productive organization, a sustainable ecological future, and an ethical life." - Dr. Jim Sibel, CFO, Accu-Trade, LLC – US/CA"After being introduced to the True Storytelling principles at the certificate program I have embraced it in my entire life both personally and professionally. I set daily goals, I wake up every morning with a firm decision to make each day count. I interact now with people listening to all what they say and the silence in between us that brings so much nurture to every relation and person I encounter." - Anne-Marie Hall, Founder Amazing Hall, Copenhagen, Denmark"True storytelling is a great method if you are a leader and working with changes. It has helped me developed my own story as a leader and a private person. A story which support me to make ethical decisions when I am facing challenges and obstacles in work and life." - Mikael Bak, CEO Danish Shareholders organization