Transforming Sales Strategies

Dr. Manuel Beck is a Managing Partner at the consulting firm Bricklog and serves as Chief Sales Officer (CSO) in the marketing and sales division at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies as well as building and leading sales teams.

• Importance of Strategic Sales Structuring.- The Market: Building a detailed understanding of the market and competition.- The Customer: Developing a detailed understanding of buyers and customers.- The Channel: Determining sales channels and structuring options.- The Organization: Integrating and coordinating sales channels.- The Employees: Determining the number and distribution of employees.- The Management: Establishing strategic sales goals and their monitoring.