Transformation of the Industry in a Brand New Normal:

Tuna Tetik is an assistant professor in the Film and Television Department at Bahçeşehir University.He received his doctoral degree at Bahçeşehir University, Cinema and Media Research program, anddirected short films and a documentary that received international awards. His research interestsare superheroes, comics, transmedia, film genres, video-on-demand services, and video games. He is currently lecturing several courses on digital editing and film productionBülent Sezgin received his doctoral degree from the Ankara State University theatre program. He isan associate professor in the Faculty of Conservatory at Bahçeşehir University. He has directedtheatre plays and wrote original texts that are related to alternative theatre projects. His researchinterests are game-based learning, drama in education, the Stanislavski system, alternativetheatre, curriculum development, and art education. He is currently teaching several courseson theatre theory and history, dramain education, and art education.Ömer Vatanartıran has a BA in Communication and a Ph.D. in Organization Studies. He is a lecturerat the Faculty of Conservatory at Bahçeşehir University. He is a multi-dimensional communicator:TV Presenter; university lecturer in theater, ethics, media and communications; experiencedvoice-over artist, specializing in commercials, movies, and animations; and theatre actor with international experience.

• Şafak Şahin/Neslihan Anul Yılmaz/Yiğit Emre Özaltın: Evolution of Video on Demand Platforms’ Revenue Models and Advertising Strategies Based on the Demand of Consumers/Audiences – Sırrı Serhat Serter: No Need for a Camera Anymore: Hey There! (2021) and the New Digital Film Style in the Post-Pandemic Era –Tuna Tetik: Transformation of Justice League (2017) to the Snyder Cut (2021) in the Digital Streaming Era: The Case of the Movie’s Re-Release on HBO Max Four Years After the Global Theatrical Release – Ece Arıhan/Dilay Özgüven Tetik: Local Case to Global Phenomenon: The Vanishing of Elisa Lam in the Digital Streaming Era – Hande Bilsel/Melike Gezgin: The Use of the Green Marketing Concept in Brand Communications: The Case of the H&M Fashion Brand – Görkem Bir: “Immersion” as a Promotional Strategy: Case of Cyberpunk 2077 – Aslıhan Adlin/Özlem Ayça Boyacıoğlu: The Experience of Distant Music Practices in Istanbul in the Times of COVID-19 Pandemic – İsmet Aydın: Re-culturation in Music Ecosystem: Digital Music Villages in Turkey – Erman Türkili: A Short Review on the Orchestras: From West-Eastern Divan Orchestra to the YouTube Symphony – Nil İpek Küçükbaşlar: Independence in Music: Changing Experiences and Definitions in Turkish Alternative Music Scene – Ömer Vatanartıran: The Adoption of Digital Devices Among Voice-Over Artists – Bülent Sezgin: Transformation of Conventional Conservatory Educational Methods in Turkey During Pandemic – Nora Tataryan Aslan: Conclusion: Solidarity in Practice and Distribution of Precarity during the COVID-19 Pandemic Among Visual Artists – List of Figures –List of Tables – Biographines of the Authors