Timeless Principles of Successful Business Strategy

Corporate Sustainability as the New Driving Force

Häftad, Engelska, 2018

AvEric Viardot

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While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

Produktinformation

Utgivningsdatum2018-07-25
Mått155 x 235 x undefined mm
FormatHäftad
SpråkEngelska
SerieManagement for Professionals
Antal sidor114
Upplaga2
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662572009

Tillhör följande kategorier

Organisationsteori inom Ekonomi och ledarskap
Affärsstrategi inom Ekonomi och ledarskap
Ledarskapsböcker inom Ekonomi och ledarskap

Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management and is a graduate of the HEC Business School, Paris, and the Institute of Political Sciences, Paris. He has been working in different marketing positions for Hewlett-Packard in France, Canada and the US. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe.Eric Viardot has published various books and articles on strategic management. He lectures regularly in executive programs in Europe and other continents. He is an active consultant and trainer and has worked with several major multinational corporations.

The Importance of Sustainability in Corporate Strategy.- Why Are Corporate Ambition and Culture Vital for Sustainability?.- Treasuring Selected Customers: The Secret for Sustainability?.- How Do Enduring Firms Outlive the Environment and the Competition?.- Why Sustainable Firms Have a Superior Management of Capabilities?.- Selecting the Right Organization and Structure for Sustainability.- Learning from the Operational Practices of Sustainable Companies.- Innovation: The Central Way to Achieve Corporate Sustainability.- Growth Strategy for Corporate Sustainability.- The Value of Great Executing and Humility for Sustainability.- Conclusion: Timeless Principles of Corporate Sustainability.