Revolution of Innovation Management

Volume 1 The Digital Breakthrough

Häftad, Engelska, 2021

1 159 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development.

Produktinformation

Utgivningsdatum2021-04-21
Mått148 x 210 x 16 mm
Vikt366 g
FormatHäftad
SpråkEngelska
Antal sidor261
FörlagPalgrave Macmillan
ISBN9781349847174

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och ledarskap
Affärsutveckling inom Ekonomi och ledarskap
Projektledning inom Ekonomi och ledarskap
Entreprenörskap inom Ekonomi och ledarskap

Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship. Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.

Chapter 1 Introduction- Revolution in innovation management: The digital breakthrough (Alexander Brem, Eric Viardot).- Chapter 2 Exploring the Dynamics of Firm and Innovation Community Collaboration: A Complex Love Story (Ghita Dragsdahl Lauritze and Søren Salomo).- Chapter 3 How Crowdsourcing and Crowdfunding are redefining innovation management (Ferran Giones and Pyayt Oo).- Chapter 4 The Voice of the Crowd - An Innovation Mining Study on Autonomous Driving (Michael Bartl and Juan Rosenzweig).- Chapter 5 Innovation in the Spanish Twittersphere: an ontology and stakeholder’s salience analysis (Angel Crespo et al.).- Chapter 6 Urgent! ... To reward the innovation on information technologies with a real focus on the value generation (Emigdio Alfaro).- Chapter 7 Future Revolution In Innovation: Digitalization Reflections In The Brazilian Perspective ( Hugo Ferreira, Braga Tadeu and Jersone Tasso Moreira Silva).- Chapter 8 Social media innovations and creativity (Vanessa Ratten).- Chapter 9 The Revolution in Innovation Management: the Challenge for Legacy Firms (Jerry Wind and Kelly Rhodes).