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Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
- Format: Pocket/Paperback
- ISBN: 9781107412460
- Språk: Engelska
- Antal sidor: 314
- Utgivningsdatum: 2012-09-20
- Förlag: Cambridge University Press