'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first century business landscape. The enterprises of the future will be seen less as mechanical systems and more like living organisms. Giovanni Schiuma combines the analytical force of a scholar with the vision and sensitivity of an artist to produce a thought-provoking exploration. Various Arts Based Initiatives provide practical ideas and platforms to help leaders to blend aesthetic intangibles such as emotive knowledge with tangible technical knowledge to affect organisational value creation.' Nicolas Gorjestani, World Bank