Giovanni Schiuma is Scientific Director of the Centre for Value Management and Professor of Innovation Management at the Universit... della Basilicata, Italy. He is also a visiting professor at the Institute for Manufacturing, University of Cambridge; a visiting fellow at the Cranfield School of Management; Adjunct Professor at Tampere University of Technology, Finland; and a co-editor of the international journal Measuring Business Excellence.

• Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.

'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first century business landscape. The enterprises of the future will be seen less as mechanical systems and more like living organisms. Giovanni Schiuma combines the analytical force of a scholar with the vision and sensitivity of an artist to produce a thought-provoking exploration. Various Arts Based Initiatives provide practical ideas and platforms to help leaders to blend aesthetic intangibles such as emotive knowledge with tangible technical knowledge to affect organisational value creation.' Nicolas Gorjestani, World Bank