The SAGE Handbook of Public Relations

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

• Preface - Robert L. HeathSection One Introduction: Mind, Self, and Society - Robert L. Heath1: Public Relations in the Enactment of Civil Society - Maureen Taylor 2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management - Augustine Pang, Yan Jin, Glen T. Cameron3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future - Jeong-Nam Kim and Lan Ni4: The Cursed Sisters: Public Relations and Rhetoric - ∅yvind Ihlen5: Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn R. Gilpin and Priscilla Murphy6: Signs of the Times: Economic Sciences, Futures, and Public Relations - David McKie7: Publics and Public Relations: Effective Change - Shirley Leitch and Judy Motion8: Correspondence(s) to Reality: A Reconstructive Approach to Public Relations - Günter Bentele9: Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies - Nigel de Bussey10: “Keeping it Real”—Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric - Jacquie L’Etang11: Social Construction and Public Relations - Katerina Tsetsura12: Public Relations and Power - Peter Smudde and Jeffrey Courtright13: Power and Public Relations: Paradoxes and Programmatic Thoughts - Robert L. Heath, Judy Motion, and Shirley Leitch14: “Race” in Public Relations - Lee Edwards15: Toward an Intersectionality Theory of Public Relations - Jennifer Vardeman-Winter and Natalie T. J. Tindall16: Does Public Relations Scholarship Have a Place in Race? - Damion Waymer17: Feminist Scholarship and its Contributions to Public Relations - Brenda J. Wrigley18: Reflective Management: Seeing the Organization as if from Outside - Susanne Holmström19: Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era - Robert E. Brown20: Strategy, Management, Leadership, and Public Relations - Finn Frandsen and Winni Johanesen21: Reputation, Communication, and the Corporate Brand - Peggy Simcic Brønn Section Two Introduction: The Practice of Public Relations as Change Management - Robert L. Heath22: The Use of Research in Public Relations - Marcia W. DiStaso and Don W. Stacks23: Reputation Models, Drivers and Measurement - Tom Watson24: Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century - Julie K. Henderson25: Public Relations Identity: Evolving from Academic and Practitioner Partnerships - Bonnie Neff26: Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father - Gayle M. Pohl27: Activism 2.0 - Michael Smith and Denise Ferguson28: Activism in the 20th and 21st Centuries - Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks29: Public Relations Practitioners and the Leadership Challenge - Bruce K. Berger and Juan Meng30: Embedding Issue Management: From Process to Policy - Tony Jaques31: Risk Communication - Michael J. Palenchar32: Community Engagement and Risk Management - Katherine McComas33: Crisis Communication: A Developing Field - W. Timothy Coombs 34: Expanding the Parameters of Crisis Communication: From Chaos to Renewal - Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer35: Red Cross Crisis Communication in the Wake of September 11, 2001 - Kimberly A. Schwartz36: Defining the Relationship Between Public Relations and Marketing: Public Relations′ Most Important Challenge - James G. Hutton37: Being Public: Publicity as Public Relations - Kirk Hallahan 38: The Role of Public Relations in Promoting Healthy Communities - Jeffrey K Springston and Ruthann Weaver Lariscy39: Community Relations and Corporate Social Responsibility - Robert L. Heath and Lan Ni40: The Nature of Good in Public Relations: what Should Be Its Normative Ethic? - Shannon A. Bowen41: Military Spokespeople and Democracy: Perspectives from Two Israeli Wars - Margalit Toledano42: Sports Public Relations - Tom Isaacson43: Investor Relations - Alexander V. Laskin44: Public Relations Media - Kirk Hallahan45: Directions in Social Media for Professionals and Scholars - Michael L. Kent Section Three Introduction - Robert L. Heath46: Why Culture is Still Essential in Discussions about Global Public Relations - Robert Wakefield47: The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations - Marina Vujnovic and Dean Kruckeberg48: Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations - Juan-Carlos Molleda49: Globalization and Public Relations: Opportunities for Growth and Reformation - Krishnamurthy Sriramesh Conclusion and Reflection - Robert L. HeathReflections on the Field - Elizabeth L. Toth

"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline."