Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of GlasgowDr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.

• IntroductionA/B Split TestingAnalytic Hierarchy ProcessAssociation and Causation in Quantitative ResearchAssociation Rule MiningBass ModelCanonical CorrelationChaos TheoryClassification and Ranking Belief SimplexClustering AlgorithmsCluster AnalysisCoding Conventions for Representing InformationConceptual EquivalenceConfidence IntervalsConjoint AnalysisConstruct Operationalization Review (CORE)Correlation AnalysisCorrespondence AnalysisCross-National/Cultural ComparisonsCross-Sectional DesignsData Envelopment Analysis in ManagementData MiningData Set StructureData TransformationDempster-Shafer TheoryDesigning ExperimentsDiscriminant AnalysisDominance AnalysisDS/AHPDummy Variable CodingEvent Studies MethodologyEvaluation ResearchExperimental DesignExploratory or Confirmatory Factor AnalysisFactor AnalysisFuzzy Decision TreesFuzzy SetsFuzzy Time Series ModelsGeneralized Linear Mixed ModelsGeneralized Linear ModelsGeodemographicsGeographical Information SystemsGrowth ModelsIntraclass Correlation CoefficientInternal and External ValidityItem Response TheoryItem Response Theory for ManagementLatent Segments AnalysisLatent Variable ModelsLogical Discriminant ModelsLogistic Growth ModelLogistic RegressionLogistic Spline ModelMeasurement ReliabilityMeasurement Invariance in Multigroup ResearchMeasurement ScalesModerator-Mediator Variable DistinctionMixture ModelsMulti-Attribute Utility/Value TheoryMultidimensional ScalingMultilevel ModelsMulti-Logistic Growth ModelMultinomial Logistic RegressionMulti-State ModellingNon-Parametric Measures of AssociationOptimal Control Models in ManagementOrdinary Least-Squares RegressionPanel DesignPaper Versus Electronic SurveysParametric TestsPartial CorrelationPrincipal Components AnalysisProgramme EvaluationPROMETHEE Method of Ranking AlternativesProportional Odds ModelQuantile EstimatorsQuantile Estimators - Bootstrap Confidence IntervalsRasch Model for MeasurementReceiver Operating CharacteristicResponse Styles in Cross-National ResearchRetail Site SelectionSampling Equivalence in Cross-National ResearchSample Size for ProportionsSample Sizes Versus Usable ObservationsSelf-Organizing MapsSingle-Case Research DesignsSingle-Case Single-Baseline DesignsSngle-Case Multiple-Baseline DesignsSimulation - Discrete EventSimulation - MethodologyStructural Equation Modelling in Business ManagementStructural Equation Modelling in Marketing - Part 1: Introduction and Basic ConceptsStructural Equation Modelling in Marketing - Part 2: Model CalibrationStructural Equation Modelling in Marketing - Part 3: An ExampleStudy DesignSurvey DesignTabu SearchTesting a Simple HypothesisValidityVariable Precision Rough SetsVoronoi DiagramsWeb SurveysIndex

Students′ research requirements (and subsequent knowledge demands) are not at the level of the content of the book.