Inbunden, Engelska, 2008

Problems in Marketing

Applying Key Concepts and Techniques

Av Luiz A M Moutinho, Charles S Chien

3899 kr

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Beskrivning

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Produktinformation

Utgivningsdatum: 2008-01-07
Mått: 186 x 232 x 27 mm
Vikt: 790 g
Format: Inbunden
Språk: Engelska
Antal sidor: 336
Upplaga: 2
Förlag: SAGE Publications Inc
ISBN: 9780761971788

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Mer information

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of GlasgowCharles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

Recensioner i media

The book is an excelent complementary reading for the course providing cases for use not only in the class of marketing fundamentals and marketing mix, but in some other more advanced courses during the undergarduate programs and postgraduate programs in business and marketing

Butikslager

Ej i lager i butik.

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